Don’t know where to start when creating a website? Or is your current web designer not keeping your site properly updated? As the online face of your company, your website has mere seconds to make or break a potential customer’s visit. We’ll make sure that first impression is a great one.
- Designing a new, mobile-friendly website with SEO to fit the needs of you and your customers.
- Developing a website enhancement or redesign strategy.
- Customizing a WordPress template for simplicity and cost effectiveness.
- Ongoing webmaster updating and support.
Do you want to start using email to connect with your customers? Or do you already use email marketing, but find sending out your monthly e-newsletter a chore? We can help you more strategically use email to reach customers, stay top of mind, and drive the business results you want.
- Developing an email campaign or content strategy.
- Designing a reusable email template.
- Optimizing your website and social networks to increase email subscriptions.
- Ongoing email campaign execution, subscriber list management, and results reporting.
Do you want to reach customers who are looking for what you have to offer? 90% of people search for a product or service using Google, and 79% of online American adults use Facebook. LinkedIn, Twitter, and Instagram ads can also be used to reach the right market with the right message. We can use our extensive experience with all of these ad platforms to put your message in front of a target market of potential customers.
- Creating your ad with compelling imagery and written copy that effectively uses keywords.
- Determining the optimum demographics or location for targeting your ad.
- Monitoring analytics to continually improve your campaign.
Social Media Marketing
Are you eager to use social media for your business but just don’t have enough time to get to it? Or do you feel overwhelmed by all the options? Facebook, Twitter, Pinterest, Instagram, Youtube, LinkedIn? How can you use them strategically and still have time to focus on the core of your business? That’s where we come in. We’ll help you not only navigate the social media waters, but also build meaningful relationships with your customers that translate into results.
- Establishing or enhancing your branded presences on the most relevant, popular social networks.
- Developing a strategy to use social media to achieve your goals.
- Customizing calendars for posting content that resonates with your online fans and followers.
- Ongoing status update posting, interacting with fans, and results reporting.
Online Review Management
Do you struggle with responding to online reviews – the good and the bad? They used to say 1 dissatisfied customer would tell 8 people about their bad experience. Today, thanks to online review sites and social networks, it could easily be 8,000. Protect and promote your business with our online review management offerings.
- Establishing or enhancing your branded presences on the most relevant, popular online review sites, such as Yelp, Urbanspoon, Tripadvisor, Google, OpenTable, and Foursquare.
- Developing online review response guidelines.
- Optimizing your website and social networks to encourage more positive customer reviews.
- Ongoing online review management assistance.
Have you tried writing a blog for your business and found yourself stating at the blinking cursor? Sharing original content can position your organization as an expert, enhance SEO and fuel inbound sales. But to be effective, content marketing takes time. Let us help with the planning and execution of your blog.
- Developing a content creation strategy, including an editorial calendar.
- Ghostwriting compelling blogs or posts for your organization or products. We’ve ghostwritten many posts on Huffington Post and Forbes that have earned hundreds of social shares.
Ever wonder what your business looks like through your customers’ eyes? No matter what shape your store, website, or Facebook page is in, customers will only do business with you again if they had a great experience. Though you know the ins and outs of your business, we can help you see things from your customers’ point of view.
- Detailed report of themes in customer reviews, including strengths and areas of focus.
- Developing a survey to gather customer or staff feedback.
- Performing usability tests on your website.
- Located in Indianapolis? We can do “secret shopping” to give you unbiased insight into the experience your business gives customers.
Does your brand reflect the core of your business? Shaping your brand in the hearts and minds of customers takes time, and crafting that shape takes expertise. From your name and logo to positioning and perception, we can help your brand resonate with your audience and differentiate you from competitors.
- Developing a memorable name for your organization or product.
- Creating personas that represent the target market to guide decision-making.
- Designing or redesigning an effective logo.
Graphic Design, Copywriting, and Photography
Need a new graphic or some copy? Whether a part of any of the above services or standalone, we can help you with the creative pieces you need.
- Aesthetic graphics for your website, advertisements, social media pages, and more.
- Effective written copy using your brand’s unique voice.
- Photography that beautifully captures your location, products, or staff.