You’ve probably heard about Pokémon Go by now, and if you haven’t, perhaps you’ve wondered why more people than ever are staring into their phones! Pokémon Go is an location-based, augmented reality game for smartphones that features the franchise of virtual creatures
Do you ever struggle with what to post on your company’s Facebook or Twitter page? It can be difficult to get inspiration, keep things fresh or find a good rhythm. For my day spa client Spaah, I recently ran a
Mother’s Day is big business for companies that purvey anything mom-related. As a day spa, my client Spaah in Bloomington, Indiana is no exception. I designed Facebook ads to promote gift certificates and was curious who would click more: men or women.
Take an in-depth look at the results from three $25 Facebook ad campaigns to learn how far your money can go.
Photos in Facebook posts generally perform better for Facebook Pages, but what if the very nature of your organization limits the photos you have to work with?
<< Part 4. Costs Highlights Total impressions for the giveaway posts was 18,421, and the total likes was 1,900. The Facebook ad resulted in 52 new page likes for Spaah! The giveaway resulted in 153 new page likes in total,
<< Part 3. Nuts and Bolts Highlights The total cost of “The 12 Days of Giving” for Spaah! was $281.21. A targeted Facebook ad campaign helped increase participation among the key market of female IU students. The ad, plus a Sponsored
<< Part 2. Contest Elements The Giveaway Posts. The first post went live at noon EST on December 5th. Again, since photos tend to drive higher engagement on Facebook, I planned to include a funny or beautiful winter-themed photo with
<< Part 1. Strategy Highlights A Spaah! gift certificate was given away every day for 12 days First 10 prizes were $25, 11th was $50 and 12th was $100 The giveaway’s Facebook posts were posted daily at noon To enter,
Putting all the pieces together into a successful Facebook contest can be challenging. In a series of five blog posts, I’ll give a detailed playbook for running your own Facebook.