I have worked with Dayspring Center, a shelter in Indianapolis for homeless families with children, on its social media presence as volunteer/pro bono consultant since 2011, even during the 2+ years I lived out of Indiana! More recently, I have
There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!
The retail industry’s busiest season just concluded, which means it’s now time for all things health-related to take the stage. With adjusting for holiday excesses and New Year’s resolutions in full swing, fitness studios are at their busiest.
You’ve probably heard about Pokémon Go by now, and if you haven’t, perhaps you’ve wondered why more people than ever are staring into their phones! Pokémon Go is an location-based, augmented reality game for smartphones that features the franchise of virtual creatures
When you’re in a profession, it’s fun when your peers are able to make you admit, “Well played.” This happened to me recently when I was looking into getting laser hair removal for my legs. I received the following masterful follow-up email that converted me from lead to customer.
Mother’s Day is big business for companies that purvey anything mom-related. As a day spa, my client Spaah in Bloomington, Indiana is no exception. I designed Facebook ads to promote gift certificates and was curious who would click more: men or women.
The unexpected connections between the art of painting and that of marketing.