There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!
When you’re in a profession, it’s fun when your peers are able to make you admit, “Well played.” This happened to me recently when I was looking into getting laser hair removal for my legs. I received the following masterful follow-up email that converted me from lead to customer.
Remember when email marketers learned how to put symbols in subject lines? At first it was novel and probably delivered higher open and click rates. Then more and more marketers jumped on the bandwagon, and our inboxes were soon cluttered
There’s a lot of debate about whether personalizing email subject lines helps or hurts results. I decided to do a test with the monthly special email of Spaah, my day spa client. This test was for the end-of-February email that offered discounts during