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Even Big Companies Commit Email Mistakes

Even Big Companies Commit Email Mistakes

There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!

Kara Gladish January 30, 2018March 27, 2018 Customer Experience, Design, Email, Marketing Read more

The Masterful Email that Convinced this Marketer to Spend $2,000

The Masterful Email that Convinced this Marketer to Spend $2,000

When you’re in a profession, it’s fun when your peers are able to make you admit, “Well played.” This happened to me recently when I was looking into getting laser hair removal for my legs. I received the following masterful follow-up email that converted me from lead to customer.

Kara Gladish October 13, 2014March 27, 2018 Email, Marketing Read more

The Latest Email Trend – Will It Last?

Remember when email marketers learned how to put symbols in subject lines? At first it was novel and probably delivered higher open and click rates. Then more and more marketers jumped on the bandwagon, and our inboxes were soon cluttered

Kara Gladish June 23, 2014January 30, 2018 Email Read more

The Right Amount of Personalization in Email Subject Lines

There’s a lot of debate about whether personalizing email subject lines helps or hurts results. I decided to do a test with the monthly special email of Spaah, my day spa client. This test was for the end-of-February email that offered discounts during

Kara Gladish March 12, 2014January 30, 2018 Email Read more

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