Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners. You could have the best chefs
Designing Signage for the Real World
One of my favorite marketing books is Paco Underhill’s Why We Buy: The Science of Shopping. It’s focused on retail but contains insight on consumer behavior that I’ve been drawing from for years. One of the first chapters – one
The Process of a Logo Redesign
If designing a logo consists of a million tiny decisions, redesigning a logo is double that. When my client wanted a new logo, my goal was to echo the old one while delivering a refreshing update by creating a friendly and professional design.