Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners. You could have the best chefs
One of my favorite marketing books is Paco Underhill’s Why We Buy: The Science of Shopping. It’s focused on retail but contains insight on consumer behavior that I’ve been drawing from for years. One of the first chapters – one
If designing a logo consists of a million tiny decisions, redesigning a logo is double that. When my client wanted a new logo, my goal was to echo the old one while delivering a refreshing update by creating a friendly and professional design.