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Even Big Companies Commit Email Mistakes

Even Big Companies Commit Email Mistakes

There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!

Kahunify January 30, 2018March 27, 2018 Customer Experience, Design, Email, Marketing Read more

4 Ways to Instantly Improve your Restaurant Menu’s Design

4 Ways to Instantly Improve your Restaurant Menu’s Design

Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners.

Kahunify August 23, 2015April 26, 2018 Design, Restaurant Marketing Read more

Designing Signage for the Real World

One of my favorite marketing books is Paco Underhill’s Why We Buy: The Science of Shopping. It’s focused on retail but contains insight on consumer behavior that I’ve been drawing from for years. One of the first chapters – one

Kahunify June 16, 2014January 30, 2018 Design Read more

The Process of a Logo Redesign

The Process of a Logo Redesign

If designing a logo consists of a million tiny decisions, redesigning a logo is double that. When my client wanted a new logo, my goal was to echo the old one while delivering a refreshing update by creating a friendly and professional design.

Kahunify February 28, 2014February 8, 2018 Design Read more

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