There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!
Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners.
One of my favorite marketing books is Paco Underhill’s Why We Buy: The Science of Shopping. It’s focused on retail but contains insight on consumer behavior that I’ve been drawing from for years. One of the first chapters – one
If designing a logo consists of a million tiny decisions, redesigning a logo is double that. When my client wanted a new logo, my goal was to echo the old one while delivering a refreshing update by creating a friendly and professional design.