The stock market has been quite the roller coaster lately, and in my amateur-investor opinion, the drop isn’t over yet. So in the meantime, where should you put your money?
There are a lot of moving pieces in email marketing: getting folks to subscribe, keeping them engaged, segmenting and personalizing your emails, optimizing for various devices… It’s tough to juggle it all, even for large companies!
The retail industry’s busiest season just concluded, which means it’s now time for all things health-related to take the stage. With adjusting for holiday excesses and New Year’s resolutions in full swing, fitness studios are at their busiest.
I recently saw a question on Alignable that I had to answer: “Has anyone had success with FB Ads?” My answer is yes, lots of success and tons of learnings. I do believe that most people can do Facebook ads themselves.
Navigating this modern age seems to be getting more and more hectic – especially if you’re running a business! Luckily, there are a lot of tools to make life easier, and they’re available at your fingertips.
You’ve probably heard about Pokémon Go by now, and if you haven’t, perhaps you’ve wondered why more people than ever are staring into their phones! Pokémon Go is an location-based, augmented reality game for smartphones that features the franchise of virtual creatures
Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners.
This past holiday season, I had a horrendous customer service experience with ThinkGeek, the online purveyor of geek-related merchandise. To make a long story short…
When you’re in a profession, it’s fun when your peers are able to make you admit, “Well played.” This happened to me recently when I was looking into getting laser hair removal for my legs. I received the following masterful follow-up email that converted me from lead to customer.
Do you ever struggle with what to post on your company’s Facebook or Twitter page? It can be difficult to get inspiration, keep things fresh or find a good rhythm.