Writing menus for restaurants for menus is part art, part science. As crucial as a well-written menu is for a restaurant’s livelihood, it’s amazing how it seems to be an afterthought for many restaurant owners. You could have the best chefs
This past holiday season, I had a horrendous customer service experience with ThinkGeek, the online purveyor of geek-related merchandise. To make a long story short, the experience involved an order that was originally late then turned out to be undelivered,
When you’re in a profession, it’s fun when your peers are able to make you admit, “Well played.” This happened to me recently when I was looking into getting laser hair removal for my legs. I received the following masterful follow-up email that converted me from lead to customer.
Do you ever struggle with what to post on your company’s Facebook or Twitter page? It can be difficult to get inspiration, keep things fresh or find a good rhythm. For my day spa client Spaah, I recently ran a
Remember when email marketers learned how to put symbols in subject lines? At first it was novel and probably delivered higher open and click rates. Then more and more marketers jumped on the bandwagon, and our inboxes were soon cluttered
One of my favorite marketing books is Paco Underhill’s Why We Buy: The Science of Shopping. It’s focused on retail but contains insight on consumer behavior that I’ve been drawing from for years. One of the first chapters – one
Mother’s Day is big business for companies that purvey anything mom-related. As a day spa, my client Spaah in Bloomington, Indiana is no exception. I designed Facebook ads to promote gift certificates and was curious who would click more: men or women.
Take an in-depth look at the results from three $25 Facebook ad campaigns to learn how far your money can go.
There’s a lot of debate about whether personalizing email subject lines helps or hurts results. I decided to do a test with the monthly special email of Spaah, my day spa client. This test was for the end-of-February email that offered discounts during
If designing a logo consists of a million tiny decisions, redesigning a logo is double that. When my client wanted a new logo, my goal was to echo the old one while delivering a refreshing update by creating a friendly and professional design.