Navigating this modern age seems to be getting more and more hectic – especially if you’re running a business! Luckily, there are a lot of tools to make life easier, and they’re available at your fingertips. Six Indianapolis business owners shared their favorite, tried-and-true, can’t-do-without online tools. Check out what these women recommend!



Canva is a complete game-changer from a marketing perspective – especially for a small business owner. Their free version includes hundreds of templates giving amateur marketers the ability to churn out some really neat materials fit for social, email marketing, printed collateral, blog headers, etc. For a small monthly fee, you can also store your logos, fonts, and branding guidelines on file, shortening the amount of time it takes you to create fantastic looking pieces. I wear many hats within my organization (as in all of them), but Canva makes me feel like I’ve got an awesome little marketer serving up impactful pieces that I can share with clients and partners.

Maria Baer
Residential Organizer + Party Stylist
The Baer Minimalist


Trello! Trello is the online project management program helping our firm stay organized and on task for monthly, weekly, and even daily to-do’s. The program is overall easy to use while collaborating with team members on specific project details and time lines. Also, as a fee-based business, we can track our hours through Punchtime and link it to specific projects within Trello, making billing a breeze. Need to use it personally? Not to worry! The collaboration and simplicity of the program allows for planning anything, even as simple as meals!

Courtney Walker Pope
Co-Owner & Lead Interior Designer
Polish Interior & Art Design


Slack has been a key player in our company’s capacity to collaborate with external partners. As a cloud-based set of team and collaboration tools, Slack helps us stay on top of multiple detail oriented projects through its organizational system called channels. Each channel allows us to communicate in real-time via the chat room style platform while also having the capacity to upload images, documents, and links. Did I mention, it’s searchable? Which we all know is crucial because no one wants to rifle through chains of emails for that one uber-important document! For co-owners, this was life altering as we communicate with each other 24/7. So if you’re looking for a way to get organized and maintain collective knowledge, don’t be a slacker – just Slack it!

Christina Greive
Co-Owner & Lead Interior Artist
Polish Interior & Art Design


Freshbooks was a game changer for me. It’s a cloud based small business accounting software – but some have described it as “Facebook for Accounting”. It’s that easy. I feel very professional when invoicing clients electronically (rather than sending a template via email), and you of course can keep track of revenue, spend, and overdue invoices. For the smallest account it’s less than $10/month – you don’t miss the money.

Katie Smith


My favorite online tool is Pinterest. As a healthy living expert and coach, this one-stop-shop allows me and my clients to search and store recipes by type (e.g. breakfast, vegetarian, snacks), workouts for the future, and time-saving hacks. I know it’s been around for a bit, but there is a reason for it. It just such a great tool for those looking to live healthy and happy.

Erica Ballard
Health Living Expert
Coach Erica Ballard Health


1password is a must-have! It securely stores all your online passwords and syncs them across your devices. Getting up and running admittedly took me a little bit of effort, but then it’s a breeze, and you’ll never want to go back to struggling to remember passwords or repeating the same weak password across multiple sites. I think the pricing is a steal for the benefit it offers, and I’ve always had great experiences with their tech support.

Kara Gladish
Big Kahuna


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Indy Business Owners’ Top Online Tool Recommendations
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