Facebook posts with photos generally perform better for Facebook Pages, but what if the very nature of your organization limits the photos you have to work with?
This is the exact problem facing our pro-bono client, Dayspring Center. As an emergency shelter for homeless families with children, it is rightfully protective of its clients’ privacy. The organization does occasionally hold photo shoots of willing residents who sign photo release forms, and these photos are used for marketing purposes. However, giving Facebook fans an inner look at the cause they are supporting is a unique challenge.
So we get creative! Here’s our brainstorm of potential photo subjects that avoid violating residents’ anonymity:
- Children’s artwork
- Children’s hands while working on craft projects
- A resident’s favorite meal
- A resident’s favorite accessory
- A child’s favorite toy
- A child’s assignment with a good grade
- Renovation progress at Dayspring
- Dayspring’s rooms and building
- The grounds through the seasons
- Volunteers and staff (who consent to being photographed)
- Donated items
- Relevant images available online
Based on these ideas, here are three examples from the past few months of what we’ve posted:
This one is a scan of one of the children’s artwork.
This image was found online and related to the record-breaking low temperatures in winter 2014.
This is a photo of Dayspring’s building, taken with a smartphone.
Each of these three posts had an engagement rate (the percentage of people who liked, shared, commented, or clicked on the post after having seen it) higher than Dayspring’s average. So a little creativity can pay off! Brainstorm, think visually, and experiment with different photo content (and even non-photo content, like text-only and link thumbnails) to see what gets the best results on your Facebook Page.